Clickfraud
6.3#11 in click fraud softwareFrom $49 a monthWebAPI
Visit| Fact | Clickfraud | Didva |
|---|---|---|
| Blocking | Suspicious sessions can be sent to Yandex and Google through an API so future ads can be withheld from those visitors. | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. |
| Detection | The service says it uses machine learning and neural networks to distinguish bots from real visitors, including analysis of mouse movements. | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. |
| Headquarters | St. Petersburg, Russia | Morristown, New Jersey, USA |
| Purpose | Clickfraud monitors website visits to identify harmful automated traffic and protect advertising budgets. | Didva monitors paid clicks and detects and blocks click fraud in real time. |
| Setup | Setup requires adding the website domain, supplying Yandex or Google counter details and a token, and adding generated protection code to the website. | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. |
| Support | Plans include consultation through chat, and the contact page lists weekday business hours of 9:00 to 20:00. | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. |
Clickfraud suits advertisers using Google Ads or Yandex.Direct who want to detect suspicious visits and prevent future ads from reaching those sessions. Its visit-based pricing is relevant to sites with varying traffic levels.
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.