Overview

Goava is a sales intelligence platform for teams that sell to companies in Sweden, Norway, Denmark, and Finland. It suits sales teams that want to discover likely prospects and keep company records in a CRM current. Its strongest case is bringing those jobs together; its paid Enrich plan starts at 2,000 SEK per month.

Key features

Goava splits its work between Discover, for finding new customers, and Enrich, for improving existing CRM data. Discover analyzes customers and active deals to suggest prospects against an ideal customer profile (ICP). Its Goava Score helps rank fit, while timing signals give teams another basis for deciding whom to approach. That combination is more useful than a raw company list for teams prioritizing outreach, though the supplied plan details do not establish how many markets or AI credits a particular team needs.

Goava also describes sales agents that research companies, monitor events, qualify prospects, and can send results to a CRM. Its company database draws on open and public data, and the company says it collects published contact details for company representatives and public information from third parties such as government institutions. The four Nordic markets are a clear strength for regional prospecting, but teams targeting other geographies should look elsewhere.

Enrich automatically supplies updated company data to CRM systems. Goava specifically names HubSpot, SuperOffice, Salesforce, and Pipedrive for this capability. The broader integration list also includes Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier. Account matching, firmographic filters, technographic data, intent signals, AI-assisted scoring, and CRM sync support qualification and workflow, although they do not remove the need to check whether the relevant data fits a team's market.

New customers receive onboarding online or onsite, plus ongoing daily support. Goava says it uses physical, technical, and organizational safeguards and regularly updates and tests its security measures. Personal data may be processed in Sweden or other European countries where Goava and its partners operate; it aims to use processors that store data within the EU/EEA.

Pricing

Goava has a free plan and advertises a 7-day free trial. Discover Starter and Discover Premium have custom pricing: Starter covers one Nordic market and 300 AI credits per month, while Premium covers one market and 500 credits. The higher credit allowance is the practical distinction given; teams comparing them should weigh their expected prospecting volume against the custom price.

Enrich Free costs 0.00 SEK per free, billed monthly, and provides a CRM app panel with company data and company matching from the CRM. A similarly described Enrich free tier is also priced at 0.00 EUR per free. These free options offer a way to view company information and match records, but they do not include the automatic CRM updates or lead-scoring capabilities specified for Premium.

Enrich Premium costs 2,000.00 SEK per month, billed from 2,000 SEK/month. It adds enrichment of existing CRM companies, automatic updates, AI lead scoring in the CRM, prospecting directly in the CRM, and notifications about important company changes. It is the more complete fit for teams that want enrichment embedded in CRM workflows; smaller teams that only need the panel and matching can start free. Annual contracts have a 60-day notice period, so buyers should account for that commitment when planning a change.

Platforms

Goava supports Android, iOS, and web. That range gives teams mobile and browser access alongside CRM integrations, but the product's stated company-data coverage remains focused on the four Nordic markets.

Who it's for

Goava is best suited to Nordic B2B sales teams that need both a way to prioritize new accounts and a means of maintaining company information in their CRM. Enrich Free is a sensible starting point for teams testing company matching; paid Enrich is a stronger fit when automated updates, scoring, and in-CRM prospecting matter. Businesses selling primarily outside Sweden, Norway, Denmark, and Finland should favor a provider with coverage for their target markets.

Pros and cons

Pros: Discover combines ICP-based recommendations, a fit score, and timing signals, helping teams prioritize rather than work from an undifferentiated lead list.
Pros: Enrich offers a free CRM panel and matching, with paid automatic updates, scoring, and change notifications for teams ready to automate more of the workflow.
Pros: Coverage across Sweden, Norway, Denmark, and Finland and integrations with major CRMs make it regionally relevant to Nordic sales operations.
Cons: The stated company-data markets are limited to four Nordic countries, making Goava a weaker fit for teams whose prospecting is centered elsewhere.
Cons: Discover plan prices are custom, and Enrich Premium starts at 2,000 SEK per month; the annual-contract notice period is 60 days.
Cons: Discover plans cover one Nordic market apiece, so teams targeting several markets should confirm how that restriction fits their needs.

Alternatives

Teams comparing prospecting and ICP tools can also browse Ideal Customer Profile Software and B2B Contact Data Providers. Choose Telepath for a free, no-signup ICP analysis report or its £500/month Reader plan, which covers 250 recently created open deals. Trailspark offers a free allowance of 25 accounts evaluated per month and 5,000 signals, with a $250/month introductory Starter plan; it may suit teams focused on account evaluation and signals rather than Goava's Nordic CRM enrichment. Delve AI has a free tier with one audience persona, one website persona based on at least three days of historical data, and 50 Digital Twin chat credits, making it an option for persona work. Gradient Works has a free plan with 1,000 credits, five rep users, one Carve scenario, Market Map, basic Bookbuilder, and analytics; teams seeking those planning tools can compare it with Goava's lead discovery and enrichment. ICPExplorer offers a free Starter plan with 25 enrichments, one ICP, and CSV export, a fit for lightweight self-hosted ICP work. Lessie AI ICP Fit Scorer provides unlimited scoring and CSV export free without signup for teams wanting a straightforward scoring option. BambooBox is another paid web-based alternative. Mastiff Software Sales Productivity Analytics Platform is a freemium web alternative.

Verdict

Choose Goava if your sales team works in the Nordic markets and wants prospect prioritization alongside CRM company enrichment, especially if automatic updates and in-CRM scoring justify the Premium plan. Its regional focus and integrated workflow are the reasons to choose it; custom Discover pricing, the 2,000 SEK monthly Enrich entry point, and limited market coverage are reasons to look elsewhere.

	Clean	Goava
Free plan	No	Yes
Free trial	No	Yes
Paid from	—	—
Open source	No	No
Platforms	Web	Android, iOS, Web
Account matching	Yes	Yes
Firmographic filters	Yes	Yes
Technographic data	Yes	Yes
Intent signals	Yes	Yes
Scoring method	ai-assisted	ai-assisted
CRM sync	Yes	Yes
Free plan	—	Yes

Clean vs Goava

Clean

Goava