Claritas Podcast Attribution
5.3#24 in podcast analytics softwareWeb
VisitClaritas Podcast Attribution vs OP3
What both publish
| Fact | Claritas Podcast Attribution | OP3 |
|---|---|---|
| Founded | 1971 | 2022 |
| Privacy | Claritas says it uses a proprietary process intended to meet or exceed industry privacy requirements and works with industry leaders on CCPA compliance guidelines. | OP3 says it stores basic request attributes, hashes and encrypts listener IP addresses before storage, and does not join IP addresses with third-party data or services. |
| Purpose | Claritas links podcast ad exposures to online and offline conversions, including CPG and credit and debit card purchases. | OP3 is a free, open-source podcast prefix analytics service committed to open data and listener privacy. |
Claritas Podcast Attribution plans
- Podcast Attribution & Audience IdentificationPriced on request
OP3 plans
- FreeFree
- OP3 Sponsorship$100 a month
Pick Claritas Podcast Attribution if…
Claritas Podcast Attribution suits marketers who want to assess podcast campaign conversions and lift across several media channels. Its directional attribution framing is important for users interpreting campaign results.
Pick OP3 if…
OP3 suits podcasters and podcast hosting companies that want download analytics through a feed prefix. It may also suit users who want public stats pages or API access to collected data.