Claritas Podcast Attribution

What Claritas Podcast Attribution is

Claritas Podcast Attribution is a web service for marketers measuring podcast campaign performance and return on investment. It links ad exposure to online and offline conversions, including consumer packaged goods and credit and debit card purchases. Reporting identifies audiences, placements, shows, creatives and media partners associated with conversions. A proprietary control-group method estimates incremental lift against campaign KPIs. Through the AudienceAnywhere dashboard, clients can manage campaigns, view near-real-time insights and review attribution and lift reporting, including summaries, respondent-level data and standard campaign metrics. Claritas says its Prefix URL has been approved by major hosting platforms to help track baked-in podcast ads. The service can measure podcast campaign elements alongside display, in-app mobile, CTV/OTT, email, direct mail, post-click search and social, and other streaming audio. Claritas says its Identity Graph draws on more than 20,000 demographic and behavioral insights for each household. Pricing is available on request. The company describes its attribution measures as directional and says it uses reasonable efforts to protect personal information but cannot guarantee its security.