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Ciaro vs Didva

Ciaro

6.2#17 in click fraud softwareFrom $19 a month
WebAPI
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Didva

7.7#3 in click fraud softwareFrom $39 a month
Free planWebAPIExtension
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What both publish

FactCiaroDidva
BlockingCiaro automatically blocks IPs and syncs IP exclusions to Google Ads.Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist.
DetectionThe site says Ciaro makes click decisions in under 50 ms using 30+ detection signals per click.The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior.
HeadquartersDowntown DubaiMorristown, New Jersey, USA
IntegrationsCiaro lists Google Ads, Meta Ads, Microsoft Ads, TikTok Ads detection, API access, and webhooks in its plan comparison.The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations.
PurposeCiaro provides real-time IP blocking and invalid-click detection for paid advertising campaigns.Didva monitors paid clicks and detects and blocks click fraud in real time.
ReportingCiaro provides Google Ads refund claim reports and CSV exports.Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source.
SupportThe pricing page lists email support for Protect, priority support for Optimize, and a dedicated CSM for Scale; it states average human-support response time is under two hours.The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address.

Ciaro plans

  • Protect$19 a month
  • Optimize$49 a month
  • Scale$136 a month

Didva plans

  • WatchtowerFree
  • Starter$39 a month
  • Growth$89 a month
  • Agency$249 a month

Pick Ciaro if…

Ciaro may suit advertisers running paid campaigns, including eCommerce, lead-generation, legal, insurance, home-services, finance, and B2B SaaS businesses. It is aimed at teams seeking invalid-click detection, IP blocking, and reporting for supported ad platforms.

Pick Didva if…

Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.

Charts they share