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Candu vs GuideMark

Candu logo

Candu

7.5#2 in user onboarding softwareFrom $199 a month
Free planWebAPIExtension
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GuideMark

6.1#25 in user onboarding softwareFrom €19 a month
WebAPI
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What both publish

FactCanduGuideMark
HeadquartersWalnut, California, United StatesBerlin, Germany
InstallationAll features require a JavaScript snippet in the site head, after which teams publish content through Candu without redeploying their application.Installation uses one script tag in the website head, with no SDK or build step required.
IntegrationsDocumented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe.The privacy policy lists Supabase, Vercel, Stripe, Resend, Groq, and Google Analytics as service providers used to operate GuideMark.
PrivacyCandu says customer data is stored in AWS eu-west-1 by default, it does not require or actively collect PII, and data is deleted within 30 days after contract termination.The GDPR page says GuideMark does not proactively track end users and stores and processes end-user information in Germany.
SecurityCandu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024.The GDPR page states that data in transit and at rest is encrypted using industry-standard protocols and that a data processing agreement is provided.

Candu plans

  • FreeFree
  • Starter$199 a month
  • Growth$799 a month
  • EnterprisePriced on request

GuideMark plans

  • Pro€19 a month

Pick Candu if…

Candu suits growth product managers, designers, and developers responsible for onboarding, adoption, and product-led growth. It fits teams that need customizable in-product guidance, segmentation, analytics, and publishing controls on web products.

Pick GuideMark if…

GuideMark suits web product teams creating onboarding tours, checklists, and contextual guides. Its path mapping and drop-off identification may be useful to teams looking for places to draft onboarding improvements.

Charts they share