Overview

Popupsmart is a hosted, no-code popup builder for turning website visitors into subscribers, leads, and customers. It suits online businesses that want to launch campaigns without coding and need targeting or marketing integrations. Its range of campaign types is useful, but monthly pageview and email quotas—and the number of team members—shape which plan will fit.

Key features

Popupsmart covers announcements, email and form collection, coupons, cookie consent, cart reminders, gamification, and phone-call popups. That variety makes it relevant to more than email signup alone; businesses can use the same tool for visitor notices, offers, and lead capture. Campaigns are installed on a website with one line of JavaScript, a light-touch approach for teams comfortable adding a script.

Targeting includes exit intent, scroll depth, page, traffic source, frequency, language, and geographic location. These options give marketers ways to tailor when and where a popup appears rather than showing every campaign to every visitor. A/B testing is included from Advanced upward, helping teams compare campaign variations; webhooks are also supported.

Integrations span email platforms such as Brevo, Klaviyo, Mailchimp, MailerLite, Drip, and SendGrid; CRM tools including HubSpot and Salesforce; and automation or tracking services such as Zapier, Make, and Meta Pixel. The breadth is a strength for businesses already using these services, though the value depends on which connections their workflow needs.

Popupsmart says application data is hosted in EU regions and that it acts as a GDPR processor under a signed Data Processing Addendum. Traffic uses HTTPS/TLS. It is not currently SOC 2, ISO 27001, or HIPAA certified, which may rule it out for organizations requiring one of those certifications.

Pricing

The Free plan costs 0.00 USD per free and allows 5K pageviews/month, 1 website, 1 live popup, and 100 email quota/month. It is a way to start small, but a single live popup and modest quotas limit ongoing use. It includes standard support.

Basic costs 32.50 USD per year, billed on an annual plan. It raises the allowance to 50K pageviews/month and 1K email quota/month, adds unlimited popups across 3 websites, and includes 1 team member. This suits a solo marketer with several sites, but has no A/B testing.

Advanced costs 57.50 USD per year, billed on an annual plan. It supports 100K pageviews/month, 5 websites, 3K email quota/month, unlimited popups, A/B split testing, and 2 team members. For a small team that wants to compare campaigns, this is the first plan with testing; its quotas remain below the higher tiers.

Pro costs 82.50 USD per year, billed on an annual plan. It raises the limits to 250K pageviews/month and 5K email quota/month across 7 websites, with unlimited popups, A/B split testing, and 2 team members. It fits a growing operation needing more traffic capacity, but does not add seats over Advanced.

Expert costs 132.50 USD per year, billed on an annual plan. It allows 500K pageviews/month, 10K email quota/month, unlimited websites and popups, A/B split testing, and 4 team members. Businesses exceeding 500,000 monthly pageviews are directed to request a custom quote. Paid plans include priority support; no free trial is offered.

Platforms

Popupsmart is a web application installed on a website using one line of JavaScript. It is a web option rather than a self-hosted product.

Who it's for

Popupsmart is best suited to online businesses and marketers who want a no-code way to run several kinds of website campaigns, use visitor targeting, and connect to established marketing tools. It is less suitable for teams that need a recognized security certification, or whose pageview and email needs exceed the self-serve quotas without custom pricing.

Pros and cons

Pros: Multiple campaign formats and targeting rules support use cases beyond basic email signup.
Pros: A wide set of email, CRM, automation, and tracking integrations can fit into existing marketing workflows.
Pros: Paid plans scale from 50K to 500K pageviews/month, with testing and additional team seats on higher tiers.
Cons: The free plan caps use at one website, one live popup, and 100 email quota/month.
Cons: A/B testing starts at Advanced, so Basic users cannot compare campaign variants with that feature.
Cons: The product is not SOC 2, ISO 27001, or HIPAA certified, which can be a barrier for certification-dependent organizations.

Alternatives

Consider ConvertFlow if a funnel-campaign approach is a better fit: its free plan includes 5 funnel campaigns and previews/testing, while integrations require a paid plan. FireBox is worth considering for a self-hosted option; its free plan includes unlimited websites and campaigns, MailChimp integration, and page and URL targeting.

OptiMonk may suit a smaller starting allowance: its free plan provides 10,000 pageviews/month, 1,000 AI credits/month, and 1 domain. POWR Popup is another web-based freemium popup option. BDOW! may appeal to users seeking a free plan with email opt-in forms, visitor targeting, analytics, and a 500-emails/month allowance.

Getsitecontrol offers a free plan with 10,000 monthly widget views and unlimited contacts, with email sending priced at $2.00 per 1000 emails. Icegram Engage is an alternative for self-hosted use; its free Starter plan includes popups, action bars, toasts, messengers, basic targeting, and two-step opt-in. Picreel has a free plan with up to 5,000 pageviews/month and unlimited campaigns, domains, and popups.

For broader comparisons, browse Popup Software, Pop-Up Builder Software, and Lead Capture Software.

Verdict

Popupsmart is a strong fit for marketers who want varied no-code popup campaigns, practical targeting, and connections to common marketing tools. Its paid tiers add traffic capacity, testing, and seats as needs grow. Look elsewhere if a security certification is mandatory, or if the free plan's tight caps are too restrictive and paid capacity does not match the budget.

	CallPage	Popupsmart
Free plan	No	Yes
Free trial	No	No
Paid from	—	$32.50/mo
Open source	No	No
Platforms	Web	Web
Free plan	No	Yes
Paid from	31 /mo	—
Lead routing	Yes	—
Webhooks	Yes	Yes
A/B testing	—	Yes

CallPage vs Popupsmart

CallPage

Popupsmart