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Buffer vs Postly

Buffer logo

Buffer

9.0#1 in social media management toolsFrom $5 a month
Free planAndroidiOSWebAPI
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Postly

8.0#23 in social media management toolsFrom $8 a month
AndroidiOSWebAPI
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What both publish

FactBufferPostly
Approval workflowYesYes
Free planYesNo
IntegrationsBuffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier.Listed integrations include Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Discord, WhatsApp, WordPress, Ghost, Shopify, WooCommerce, and Google Sheets.
Paid from516
SecurityBuffer supports two-factor authentication, and Team-plan administrators can require it for every organization member.Postly says it uses platform-approved OAuth and official APIs, does not store social media passwords, and supports TLS in transit, AES-256 encryption at rest, RBAC, MFA, audit trails, anomaly detection, and backups.
Social accounts15
Social inboxYesYes
SupportBuffer says its global Customer Advocacy team provides human support across time zones with no bots.The security page directs account security, suspicious activity, access, or compliance questions to Postly support at [email protected].
Supported networksFacebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,BlueskyX/Twitter,Instagram,Facebook,YouTube,LinkedIn,TikTok,Pinterest,Google Business Profile,Bluesky,Threads

Buffer plans

  • FreeFree
  • Essentials$5 a month
  • Team$10 a month

Postly plans

  • Enterprise$299 a month
  • Custom Telegram Bot$8 a month
  • Shopify Publishing$16 a month
  • Pro$16 a month
  • AI Studio$24 a month
  • Postly X-Pro$24 a month

Pick Buffer if…

Buffer suits creators, entrepreneurs, small businesses, and teams that schedule social posts and want tools for comments, analytics, or collaboration. The free plan may suit users managing up to three channels with limited scheduled posts and ideas.

Pick Postly if…

Postly suits creators, founders, agencies, businesses, and marketing teams coordinating publishing and approvals across supported channels. Its Pro plan has a five-channel minimum; larger organizations can consider the sales-configured Enterprise plan.

Charts they share