Buffer
8.9#2 in social media management toolsFrom $5 a monthFree planAndroidiOSWebAPI
VisitBuffer vs Metricool
What both publish
| Fact | Buffer | Metricool |
|---|---|---|
| Analytics level | advanced | basic |
| Approval workflow | Yes | Yes |
| Audience | Buffer describes itself as a toolkit for creators, entrepreneurs, and small businesses and lists agencies, developers, nonprofits, higher education, and startups as audiences. | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. |
| Founded | 2010 | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. |
| Free plan | Yes | Yes |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Mobile apps | Buffer's mobile app is available through the iOS App Store and Android Play Store, with minimum requirements of iOS 17 and Android 7.1. | Metricool has apps for both Android and iOS. |
| Paid from | 5 | 20 |
| Social accounts | 1 | 1 |
| Social inbox | Yes | Yes |
| Support | Buffer says its global Customer Advocacy team provides human support across time zones with no bots. | Metricool says real people provide help through its support channel. |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Buffer plans
- FreeFree
- Essentials$5 a month
- Team$10 a month
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pick Buffer if…
Buffer suits creators, entrepreneurs, small businesses, and teams that schedule social posts and want tools for comments, analytics, or collaboration. The free plan may suit users managing up to three channels with limited scheduled posts and ideas.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.