Buffer
8.9#2 in social media management toolsFrom $5 a monthFree planAndroidiOSWebAPI
VisitBuffer vs Later
What both publish
| Fact | Buffer | Later |
|---|---|---|
| Analytics level | advanced | basic |
| Approval workflow | Yes | No |
| Free plan | Yes | Yes |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. |
| Mobile apps | Buffer's mobile app is available through the iOS App Store and Android Play Store, with minimum requirements of iOS 17 and Android 7.1. | Later offers mobile apps through the Apple App Store and Google Play Store. |
| Paid from | 5 | 18.75 |
| Social accounts | 1 | 8 |
| Social inbox | Yes | No |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. |
| Team users | 1 | 1 |
Buffer plans
- FreeFree
- Essentials$5 a month
- Team$10 a month
Later plans
- FreeFree
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Pick Buffer if…
Buffer suits creators, entrepreneurs, small businesses, and teams that schedule social posts and want tools for comments, analytics, or collaboration. The free plan may suit users managing up to three channels with limited scheduled posts and ideas.
Pick Later if…
Later suits social media managers, agencies, and brands planning and publishing across supported channels. The Starter plan is for a single user with up to 8 profiles; teams needing an inbox or approval workflow should note those are not included.