Braze
7.8#20 in marketing automation softwareAndroidiOSWebAPI
VisitBraze vs Salesforce Personalization
Salesforce Personalization
7.4#2 in personalization enginesFrom $8,000 a monthAndroidiOSWebAPI
VisitWhat both publish
| Fact | Braze | Salesforce Personalization |
|---|---|---|
| Headquarters | New York, New York, USA | San Francisco, California, United States |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints. |
Braze plans
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
Salesforce Personalization plans
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
Pick Braze if…
You want what its maker publishes above — check its page for the details.
Pick Salesforce Personalization if…
It suits organizations seeking omnichannel personalization driven by behavior, dynamic content, and product recommendations. The annual billing commitment and listed credit allocation are important considerations.