Brandwatch Social Media Management
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VisitBrandwatch Social Media Management vs Metricool
What both publish
| Fact | Brandwatch Social Media Management | Metricool |
|---|---|---|
| Analytics level | custom | basic |
| Approval workflow | Yes | Yes |
| Integrations | The product page says integrations include tools for employee advocacy and user-generated content, and its network coverage page describes a Salesforce Service Cloud integration for routing customer cases. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Social inbox | Its customizable cross-channel inbox covers Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp, and YouTube, with automated rules and audience profile cards. | Yes |
| Support | Brandwatch provides a customer support link and Help Center from its site. | Metricool says real people provide help through its support channel. |
| Supported networks | Facebook,Instagram,X (Twitter),LinkedIn,TikTok,WhatsApp,YouTube,Google,Pinterest | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Brandwatch Social Media Management plans
- Social Media ManagementPriced on request
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pick Brandwatch Social Media Management if…
Brandwatch suits social media managers and content marketers handling publishing, community engagement, listening, benchmarking, and multi-network analysis.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.