Brandwatch Social Media Management vs Metricool

Brandwatch Social Media Management

7.3 #48 in Social Media Management Tools

About Brandwatch Social Media Management

Metricool

9.0 #2 in Social Media Management Tools

About Metricool
Brandwatch Social Media ManagementMetricool
Free planNoYes
Free trialNoNo
Paid from—$20/mo
Open sourceNoNo
PlatformsWeb, iOS, AndroidAndroid, api, extension, iOS, Web
Supported networksFacebook, Instagram, X (Twitter), LinkedIn, TikTok, WhatsApp, YouTube, Google, PinterestFacebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch
Social inboxYesYes
Approval workflowYesYes
Analytics levelcustombasic
Free plan—Yes
Paid from—$20/mo
Social accounts—1
Scheduled posts—20

Both are listed in Best Social Media Management Tools. On Everything Xiaomi, Metricool scores higher on our published basis.