Brandwatch Listen vs OpenMagpie
| Brandwatch Listen | OpenMagpie | |
|---|---|---|
| Free plan | Yes | |
| Paid from | Free | |
| Platforms | api, Web | self-hosted |
| Sentiment analysis | Yes | |
| Survey support | Yes | |
| Qualitative analysis | Yes | |
| API access | Yes | |
| Free plan | No | Yes |
| Competitor tracking | Yes | |
| Change alerts | Yes | |
| Web traffic data | No | |
| Historical data | limited | limited |
| Data types | social posts, campaigns, hashtags, user interactions, audience size, share of voice, sentiment, reach, impressions, engagement, customer-service response times | |
| Creator discovery | Yes | |
| Campaign management | Yes | |
| Performance analytics | Yes | |
| Creator payments | Yes | |
| Unified social inbox | Yes | |
| Comment management | Yes | |
| Reply automation | Yes | |
| Team assignment | Yes | |
| Mobile app | Yes | |
| Cross-network campaigns | Yes | |
| Automated rules | Yes | |
| Report export | Yes | |
| Audience demographics | Yes | |
| Competitor benchmarking | No | |
| Report export formats | ||
| Social network coverage | X (Twitter), Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, QQ | |
| Web monitoring | Yes | |
| News monitoring | Yes | |
| Alert channels | ||
| Entity extraction | Yes | |
| Topic analysis | Yes | |
| Analysis sources | conversations | |
| Source coverage | X/Twitter, YouTube, Reddit, Hacker News, RSS/Atom feeds |
Listed together in Best AI Social Listening Tools