Brandwatch Listen
6.9#24 in social media listening softwareWebAPI
VisitBrandwatch Listen vs dig
What both publish
| Fact | Brandwatch Listen | dig |
|---|---|---|
| Coverage | Brandwatch says Listen draws insights from 100 million online sources. | The maker says dig analyzes 90%+ of social video across TikTok, YouTube, Instagram, Reddit, X and Facebook. |
| Intended users | Brandwatch positions its social media management suite for social media managers and content marketers, including teams that want to monitor their brand. | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. |
| Purpose | Listen monitors online conversations about brands, products, and competitors to surface trends in real time. | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. |
| Security | Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles. | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. |
| Sentiment analysis | Yes | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. |
Brandwatch Listen plans
- Brandwatch ListenPriced on request
dig plans
- Pro$25 a month
- FreeFree
- EnterprisePriced on request
Pick Brandwatch Listen if…
Listen suits social media managers, content marketers, and teams tracking conversations about their brand or competitors. Teams should check whether their contract includes saved searches.
Pick dig if…
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.