
Brand Intel
8.0#2 in social media listening softwareFrom $39 a monthFree planWebAPI
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| Fact | Brand Intel | dig |
|---|---|---|
| Coverage | The maker says Brand Intel harvests information and extracts insights from over 75,000 source connections. | The maker says dig analyzes 90%+ of social video across TikTok, YouTube, Instagram, Reddit, X and Facebook. |
| Free plan | Yes | Yes |
| Licence | Terms grant a limited, non-transferable, revocable license and reserve intellectual-property rights to Brand Intel, Rule 14 or licensors. | The terms grant only a limited, revocable, non-transferable service-use licence and prohibit hosting, modification, reverse engineering and resale. |
| Security | Rule14 says it uses physical, electronic, and managerial procedures to safeguard personal information, while noting it cannot guarantee internet security. | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. |
| Sentiment analysis | Brand Intel monitors sentiment for brands, products, services, competitors and customers. | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. |
Brand Intel suits marketing and PR teams, product leads, risk management officers, and corporate executives needing social, web, and news monitoring. It also fits organizations wanting sentiment analysis, trend alerts, dashboards, or API access through a browser-based service.
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.