Boulevard
7.6#2 in med spa softwareFrom $143 a monthAndroidiOSWebAPI
VisitBoulevard vs Gracero
What both publish
| Fact | Boulevard | Gracero |
|---|---|---|
| AI receptionist | Its Beau AI Receptionist answers calls, helps clients book and captures leads around the clock. | The Voice AI receptionist can answer calls, book appointments, qualify leads, handle inquiries, and transfer calls. |
| Booking | Its self-booking feature lets clients book through a business website and social media. | Online booking, multi-provider calendars, deposits and waitlists are included in the platform. |
| Company legal name | The product footer identifies the maker as Boulevard Labs, Inc. | The privacy policy identifies the maker as Gracero Inc., registered in Delaware, USA. |
| Documentation and support | Developer documentation covers app registration, OAuth installation, webhooks, scopes, secrets, rate limiting, security and uninstall handling; the product also links to Boulevard Academy and a support center. | The help center advertises feature guides, FAQ material and email support with a stated 24-hour response target. |
| Founded | LinkedIn lists Boulevard as founded in 2016. | SourceForge lists Gracero as founded in 2025. |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | Listed integrations are QuickBooks Online, Google Calendar, Zapier, Mailchimp and Shopify; Reserve with Google is in certification. |
| Payments | Boulevard includes checkout, tipping and integrated payment processing. | In-person and online payments and POS are built in; card-present processing is 2.5% plus $0.15 and card-not-present processing is 3.2% plus $0.25. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | Gracero is an AI-powered clinic platform for aesthetic and wellness clinics, with seven AI agents handling booking, payments, memberships, marketing, and client care. |
Boulevard plans
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
Gracero plans
- Voice Starter$99 a month
- Essentials$149 a month
- Voice Pro$249 a month
- Professional$299 a month
- Voice Unlimited$699 a month
- EnterprisePriced on request
Pick Boulevard if…
Boulevard suits appointment-based self-care businesses that need booking, scheduling, marketing, and business management tools. Its listed industries include salons, medspas, spas, barbers, massage businesses, and nail salons.
Pick Gracero if…
Gracero is aimed at aesthetic and wellness clinics looking to manage bookings, client records, payments, and clinic communications in one platform. Its API options may also interest practices seeking custom integrations.