Blurbi
7.3#3 in ai product description generatorsFrom £79 a yearFree planWebExtension
VisitBlurbi vs Esergon
What both publish
| Fact | Blurbi | Esergon |
|---|---|---|
| AI provider | Blurbi sends product details and optional photos to Anthropic's Claude API for generation. | Uploaded product images are sent to OpenAI's API for analysis and are not stored permanently by Esergon. |
| Bulk generation | Pro can generate descriptions from CSV files in batches of up to 100 products. | Bulk mode accepts up to 20 product names in one job and can push results to Shopify in one batch. |
| Data retention | Generation and account data remain until deletion, event logs can remain up to 24 months and backups up to 30 days. | Generated listing data is retained indefinitely in history, and account data is permanently removed within 30 days after account deletion. |
| Generation speed | The maker says a listing is generated in about 10 seconds. | Esergon says it generates a complete listing in under 10 seconds. |
| Security | The privacy policy says passwords are hashed with bcrypt, data in transit uses TLS, and database connections use SSL. | Esergon states that it uses HTTPS, encrypted Shopify token storage and Supabase Row Level Security. |
Blurbi plans
- FreeFree
- Pro monthly£9 a month
- Pro annual£79 a year
Esergon plans
- FreeFree
- Starter$19 a month
- Pro$49 a month
- Agency$99 a month
Pick Blurbi if…
Blurbi suits marketplace sellers who want to draft listings from product details or photos across supported marketplaces. It may be useful to sellers who need bulk CSV generation or a browser extension on supported listing pages.
Pick Esergon if…
Esergon suits Shopify sellers who want to generate listing text from product names or images, from solo operators to agencies. Multi-store owners may find the Agency plan's store connections and team features relevant.