Blurbi

Blurbi is a marketplace listing generator for sellers who want to draft copy from product details or a photo. It suits small sellers working across several channels, particularly those who value generation from marketplace pages. Its broad marketplace support is useful, but five free descriptions a month will not stretch far for a regular listing schedule.

Overview

Blurbi creates product listings for eBay, Etsy, Amazon, Shopify, Depop and Facebook Marketplace, with a generic mode for other platforms. The range makes it a flexible drafting tool for sellers who work across channels; it does not, on the facts available, replace the work of managing listings in each marketplace.

Sellers can provide product details or upload a photo, then select from Professional, Casual, Luxury, Fun or Minimal tones. These options give users a straightforward way to vary the style of generated copy without needing a separate tool for each storefront. Photo input is convenient when a seller wants to begin with an image, though the free plan limits it.

Key features

The Chrome extension adds a Blurbi button to listing pages on eBay, Etsy, Amazon, Shopify and Depop, allowing sellers to generate and copy a description in that context. This should suit sellers who want to avoid switching between a marketplace and a separate writing tool. Facebook Marketplace has a dedicated generation mode, but is not among the extension’s supported sites.

Pro’s CSV generator creates batches of up to 100 products. That is a meaningful step up for preparing a catalog, but sellers with larger batches will need to split the work. Pro also provides unlimited descriptions and photo-to-listing generation, along with priority generation; monthly Pro adds email support.

Blurbi sends product details and optional photos to Anthropic’s Claude API to generate descriptions. It says it does not sell user data or use inputs to train AI models, and users can delete their account and data in Settings. Passwords are hashed with bcrypt, data in transit uses TLS, and database connections use SSL. Generation and account data remain until deletion or account closure; event logs are retained for up to 24 months. Sellers should weigh those retention terms when deciding whether to submit product information.

An account is required beyond the public landing-page demo, and users must be at least 16.

Pricing

The free plan costs £0 forever and allows five descriptions per month. It includes all seven platform modes, photo-to-listing within the plan limit, description history and Chrome extension access. It is a sensible way to try the workflow or handle occasional listings, but the low monthly quota makes it a poor fit for sustained selling.

Pro monthly costs £9/month and includes unlimited descriptions and photo generation, CSV batches of up to 100 products, priority generation speed, the Chrome extension and email support. It suits sellers who list regularly and prefer a monthly commitment; it can be cancelled at any time.

Pro annual costs £79/year and includes unlimited descriptions and photo generation, CSV batches of up to 100 products and priority generation. The annual price is lower than paying £9/month for twelve months, but it does not include the email support specified for monthly Pro. Annual plans are refundable within 14 days of purchase, a useful safeguard for buyers willing to commit yearly.

Platforms

Blurbi is available on the web and as a Chrome extension. The extension works on eBay, Etsy, Amazon, Shopify and Depop listing pages, while the generator also offers Facebook Marketplace and a generic mode for other platforms.

Who it's for

Blurbi is best for marketplace sellers who need descriptions for multiple channels and want the option to start from a photo or generate copy within a supported marketplace page. Sellers preparing bigger catalogs may find Pro’s CSV batches helpful. Those who only need a handful of descriptions can stay on Free; sellers who need broader listing management or workflows beyond description generation should look elsewhere.

Pros and cons

• Pro: Seven marketplace modes, including a generic option, make it relevant to sellers working across channels.
• Pro: The extension can generate and copy descriptions from five supported marketplace pages, reducing context switching.
• Pro: Pro combines unlimited generation with CSV batches of up to 100 products for regular listing work.
• Con: Five free descriptions per month is a tight allowance for anyone listing consistently.
• Con: The extension does not support Facebook Marketplace, despite its dedicated generator mode.
• Con: Data and account records persist until deletion or account closure, and event logs can remain for up to 24 months.

Alternatives

AI Product Description Generators is the broader category for comparing tools of this kind.

Catalog Mind is worth considering for a free allowance of 10 products per month with CSV export and WooCommerce integration.

EcomIQX offers a free plan with 30 credits a month, keyword research and a connector, for buyers considering an API or self-hosted option alongside web access.

Catalogd has a free plan capped at five products, one run and one platform, with AI photo matching and full CSV export.

Describely is another freemium option for product descriptions, with API and web platforms.

Ecopy combines extension and web access, with a free preview of one AI product page and a full page builder and templates.

Esergon offers five free listings per month with image or name input and a Shopify one-click push.

InkForge is a web-based freemium product description generator.

Selluminate is a web-based freemium alternative with 10 lifetime free generations and photo uploads.

Verdict

Choose Blurbi if you sell across marketplaces and want a focused way to draft descriptions from product details or photos, especially from supported listing pages. Its strongest case is the combination of broad marketplace modes, an extension and a practical Pro workflow for recurring listings. Look elsewhere if five free descriptions are not enough and you do not want to pay, or if your priority is a workflow beyond generating listing copy.