Bluecore
6.8#4 in customer segmentation softwareAndroidiOSWebAPI
VisitBluecore vs RightMessage
RightMessage
6.2#13 in customer segmentation softwareFrom $948 a yearWebAPIExtension
VisitWhat both publish
| Fact | Bluecore | RightMessage |
|---|---|---|
| Founded | Forbes lists Bluecore as founded in 2013. | 2018 |
| Integrations | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. | Integrations vary by plan: Grow includes Kit, Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge; Scale adds services including Klaviyo, Customer.io, Mailchimp, and GoHighLevel; Pro adds HubSpot, Intercom, Braze, and Salesforce/Pardot. |
| Product | Bluecore combines shopper identity, behavioral data and product data to personalize experiences across email, SMS, websites and paid media. | RightMessage adapts website messages, offers, and next steps to visitors based on signals such as ad clicks, browsing, quiz answers, and connected contact data. |
Bluecore plans
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
RightMessage plans
- Grow$948 a year
- Scale$2,388 a year
- Pro$4,788 a year
Pick Bluecore if…
Bluecore is aimed at ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and use retail data across channels.
Pick RightMessage if…
It suits teams that want to personalize website content using visitor behavior, traffic source, survey responses, or CRM and ESP data. Agencies can use it to plan, build, and manage personalization for client sites.