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BlueConic vs Decile

BlueConic logo

BlueConic

7.5#2 in customer intelligenceFree plan
Free planAndroidiOSWebAPI
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Decile logo

Decile

6.7#6 in customer intelligenceFrom $900 a month
WebAPI
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What both publish

FactBlueConicDecile
Company factsLinkedIn lists BlueConic as privately held, founded in 2010, headquartered in Boston and sized at 201–500 employees.LinkedIn lists Decile as a privately held software-development company founded in 2020 with 11–50 employees and Washington, DC headquarters.
DocumentationThe public help center includes REST API, connection, SDK, AI Workbench, release-note and troubleshooting collections.The help center lists articles covering analytics, Luma, MCP, audiences, personas, integrations, data management and account settings.
IntegrationsNamed and universal connections cover email, campaign tools, ad and DMP systems, web platforms, identity providers, files, webhooks and mobile sources.The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data.
ProductBlueConic combines real-time customer profiles with AI agents that run growth programs across a company’s existing channels.Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst.
Rating on Capterra4.2 out of 5 from 17 reviews4.8 out of 5 from 9 reviews.
Rating on G24.1 out of 5 from 19 reviews4.0 out of 5 from 1 review.
Rating on GetApp4.4 out of 5 from 10 reviews4.8 out of 5 from 9 reviews.
Rating on Shopify App Store0.0 out of 5 from 0 reviews5.0 out of 5 from 24 reviews.

BlueConic plans

  • Free Access SubscriptionFree
  • BlueConicPriced on request

Decile plans

  • Growth$900 a month
  • Scale$1,500 a month
  • EnterprisePriced on request
  • Enterprise & AgencyPriced on request

Pick BlueConic if…

BlueConic suits B2C brands, particularly e-commerce teams seeking to coordinate growth programs across existing channels. It may also suit teams that want profile updates and agent controls tied to their customer data.

Pick Decile if…

Decile suits mid-market e-commerce brands, especially those using Shopify or Shopify Plus. It may fit teams that want to analyze customer behavior and activate audience segments across supported destinations.

Charts they share