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Bitly vs URLio

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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URLio

6.4#116 in url shortenersFree plan
Free planWebAPI
Visit

What both publish

FactBitlyURLio
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.Reports can include visits, visitors, referrers, locations, languages, browsers, devices, and UTM campaign context.
APIEnterprise plans include high-volume API and webhook access.API access is listed among the plan features on the pricing page.
API accessYesYes
Bulk link creationYesNo
Custom domainsYesURLio supports custom domains configured with DNS records and HTTPS.
Free planYesYes
ProductBitly lets businesses create, share, and track short links and QR Codes.URLio combines branded short links, link-in-bio pages, dynamic QR codes, and visit analytics.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.For account-specific help, URLio directs users to the support or contact option inside their account.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

URLio plans

  • FreeFree

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick URLio if…

You want what its maker publishes above — check its page for the details.

Charts they share