Bitly
8.8#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs SwiftURL
What both publish
| Fact | Bitly | SwiftURL |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics include geography, device, referrer, UTM, time-of-day, unique visitors, bot filtering, and AI growth insights. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | SwiftURL provides DLT/TRAI sender-header and DPDP-aligned consent and grievance tooling, but says this does not automatically make an organization compliant. |
| Custom domains | Yes | Paid plans support branded custom domains with SSL provisioned automatically; Free uses the shared sftl.in domain. |
| Free plan | Yes | Yes |
| Headquarters | New York, United States | India |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | SwiftURL provides a REST API for links and analytics, and Business and Enterprise plans include HMAC-signed webhooks. |
| Paid from | 10 | 15 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | SwiftURL is a branded URL shortener and link management platform with analytics, safety checks, and mobile deep linking. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The plans list Community support for Free, Email for Pro, Priority for Business, and Dedicated support plus SLA for Enterprise. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth$2,934,835 a month
- Premium$300 a month
- EnterprisePriced on request
SwiftURL plans
- FreeFree
- Pro$15 a month
- Business$39 a month
- Enterprise—
- EnterprisePriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick SwiftURL if…
You want what its maker publishes above — check its page for the details.