Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Shortly
What both publish
| Fact | Bitly | Shortly |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Shortly reports clicks, traffic sources, locations, devices, browsers, and referrers through dashboards and link analytics. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The opened features page mentions UTM presets and safe checks, but does not name external integrations beyond the safety lookup services. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can use custom aliases, passwords, and expiration settings. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Shortly turns long URLs into branded short links that teams can track, share, and manage. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Priority support is listed as a feature of the Premium plan marked coming soon. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Shortly plans
- StarterFree
- PremiumPriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Shortly if…
You want what its maker publishes above — check its page for the details.