Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Shortlink
What both publish
| Fact | Bitly | Shortlink |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics include click totals, unique visitors, time charts, countries, referrers, device, browser, operating system, and a live activity feed. |
| API access | Yes | Yes |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | It supports custom domains, random or custom slugs, expiration, pausing, tags, search, password protection, and UTM building. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The deployment uses Cloudflare Workers, KV, R2, and D1 or Postgres; Workers AI can optionally suggest slugs and social-card text. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Shortlink is an open-source, self-hosted URL shortener and link-management platform that runs on Cloudflare Workers. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The project describes a self-hosted human check using invisible proof-of-work and optional mini-game CAPTCHA, with no third-party service. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Shortlink plans
- FreeFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Shortlink if…
Shortlink suits people who want to host and manage branded links on Cloudflare Workers, with analytics and programmatic tools. Its location-based routing and QR studio may also suit teams managing multiple link destinations or QR designs.