Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Rebrandly
What both publish
| Fact | Bitly | Rebrandly |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Rebrandly analytics include link click data and audience details such as location, device, browser, language, and referral source. |
| API access | Yes | Yes |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | The platform lets users create shortened links using branded domains and custom back-halves. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Headquarters | New York, United States | Dublin, Ireland |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Rebrandly’s integrations marketplace lists tools including Zapier, Make, Bird, Pipedream, and Zoho Flow. |
| Paid from | 10 | 8 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Rebrandly describes itself as a link intelligence platform for creating, sharing, and tracking branded links. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Rebrandly’s Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 under compliance and provides access to security documentation. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Rebrandly plans
- FreeFree
- Essentials$11 a month
- Professional$32 a month
- Growth$99 a month
- EnterprisePriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Rebrandly if…
Rebrandly suits people and teams who need branded short links, QR codes, or link audience analytics. Its plan range is presented for customers from startups to global brands, and higher plans add conversion tracking, more link volume, or additional workspaces and teammates.