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Bitly vs LinkSplit

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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LinkSplit

6.4#18 in custom url shortener softwareFrom $29 a month
Web
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What both publish

FactBitlyLinkSplit
Custom domainsYesYes
Free planYesYes
HeadquartersNew York, United StatesGungahlin, Australian Capital Territory, Australia
IntegrationsBitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot.The site names Meta Pixel, Google Ads, Google Tag Manager, Microsoft Advertising and X as supported retargeting pixels.
Paid from1029
ProductBitly lets businesses create, share, and track short links and QR Codes.LinkSplit creates shortened, trackable, editable links and can distribute traffic among one or more destinations.
SecurityBitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication.The privacy policy describes physical, electronic and managerial safeguards and says it cannot guarantee the security of transmitted information.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The help centre provides a contact-support option for assistance.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

LinkSplit plans

  • Basic$29 a month
  • Pro$49 a month
  • Business$99 a month

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick LinkSplit if…

You want what its maker publishes above — check its page for the details.

Charts they share