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Bitly vs EndURL

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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EndURL logo

EndURL

7.3#52 in url shortenersFrom ₹399 a month
Free planWebAPI
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What both publish

FactBitlyEndURL
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.Analytics include clicks, unique visitors, geography, devices, referrers and channels, with crawler and preview-bot traffic classified separately.
API accessYesYes
Bulk link creationYesYes
Custom domainsYesYes
Free planYesYes
Geo targetingYesYes
ProductBitly lets businesses create, share, and track short links and QR Codes.EndURL provides branded short links, dynamic QR codes, first-party analytics and a typed API.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

EndURL plans

  • FreeFree
  • Starter₹399 a month
  • Pro₹1,299 a month
  • Business₹3,999 a month

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick EndURL if…

You want what its maker publishes above — check its page for the details.

Charts they share