Bitly
8.8#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Capsulink
What both publish
| Fact | Bitly | Capsulink |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | The pricing page describes basic link statistics for the last 30 days by country and language, device and OS, referrer, and time. |
| API | Enterprise plans include high-volume API and webhook access. | The API documentation says requests and responses use JSON and that API access is a Premium feature. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | Capsulink describes its users as including digital marketers, web sellers, enterprises, startups, agencies, influencers, affiliates, and developers. |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | Users can connect custom domains to create branded short links. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The pricing page lists a Zapier integration that connects with over 1,500 apps. |
| Paid from | 10 | 10 |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Capsulink says it automatically adds SSL encryption to connected custom domains. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Capsulink's help center offers a support request option and topic areas including custom domains, Smart links, API, analytics, teams, and integrations. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth$2,934,835 a month
- Premium$300 a month
- EnterprisePriced on request
Capsulink plans
- Starter—
- Pro$10 a month
- Business$40 a month
- Ultimate$160 a month
- StarterFree
- Pro$10 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Capsulink if…
You want what its maker publishes above — check its page for the details.