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Birch vs ROI Hunter

Birch logo

Birch

7.2#3 in social media advertising softwareFrom $10 a month
Free planiOSWeb
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ROI Hunter logo

ROI Hunter

6.1#22 in social media advertising softwareFree plan
Free planWeb
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What both publish

FactBirchROI Hunter
Founded20162014
IntegrationsThe integrations page lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer.The site describes campaign and measurement integrations for Meta, Google, Google Analytics, Snapchat, and TikTok, and says it can build tailored integrations for compatibility.

Birch plans

  • Birch Hub — 10,000 events/moFree
  • Birch Hub — 500,000 events/mo$10 a month
  • Birch Hub — 5,000,000 events/mo$49 a month
  • Essential$49 a month
  • Pro$99 a month
  • Birch Hub — 20,000,000 events/mo$149 a month

ROI Hunter plans

  • Free Product Performance AuditFree
  • ROI HunterPriced on request

Pick Birch if…

Birch suits performance marketing teams managing paid social campaigns across its listed ad platforms. It is also relevant to teams that want automated rules, campaign creation, or client-branded reporting.

Pick ROI Hunter if…

ROI Hunter suits retailers and e-commerce performance teams managing product advertising across channels. It is particularly relevant to teams looking to combine campaign metrics with margin, stock, and returns data.

Charts they share