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BIP vs Substack

BIP logo

BIP

6.9#66 in email marketing softwareFree plan
Free planWebAPI
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Substack logo

Substack

9.0#1 in membership site platforms$50 one-time
Free planAndroidiOSWebAPI
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What both publish

FactBIPSubstack
Audience segmentationYesYes
Email automationYesYes
Free planYesYes
PrivacyBIP says it acts as a processor for customer lead data and does not sell personal data.Substack's privacy policy says it endeavors to protect personal information but cannot guarantee complete security.

BIP plans

  • FreeFree
  • Growth$1.95 a month
  • Scale$2.20 a month
  • Volume$2.15 a month
  • High volume$2.10 a month
  • Enterprise send$2.05 a month

Substack plans

  • Free publishingFree
  • Free to startFree
  • Custom domain$50, paid once
  • Paid subscriptions—

Pick BIP if…

BIP suits teams sending email or WhatsApp campaigns by volume, including users needing segmentation, imports, API triggers, or webhooks. Its Custom plan is described for high-volume and regulated teams.

Pick Substack if…

Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.

Charts they share