Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
VisitBadger Maps vs Straightaway
Straightaway
6.9#18 in route planning softwareFrom $95.99 a yearFree planAndroidiOS
VisitWhat both publish
| Fact | Badger Maps | Straightaway |
|---|---|---|
| Headquarters | San Francisco, California, USA | Washington, DC, United States |
| Route optimization | The routing engine reorganizes selected stops into routes with up to 120 stops. | Its optimization algorithm considers traffic patterns, weather, elevation, road conditions, construction, and 130 other data sources to determine a route in real time. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | Straightaway says it takes steps designed to secure personal data, but does not warrant that any system is completely secure. |
Badger Maps plans
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
Straightaway plans
- StarterFree
- Personal (monthly)$9.99 a month
- Personal (annual)$95.99 a year
- TeamPriced on request
Pick Badger Maps if…
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
Pick Straightaway if…
Straightaway suits delivery drivers and people managing multi-stop field routes. Its listed use cases include food delivery, retail routes, pest control, home healthcare, and field sales.