Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
VisitBadger Maps vs SalesRoute
SalesRoute
7.5#9 in route planning softwareFree planFree planiOSWeb
VisitWhat both publish
| Fact | Badger Maps | SalesRoute |
|---|---|---|
| Founded | 2012 | 2015 |
| Headquarters | San Francisco, California, USA | Indonesia |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | SalesRoute builds balanced territories, visit schedules, and street-level optimized daily routes for field teams. |
| Rating on Apple App Store | 4.5 out of 5 from 1.1K ratings | No rating overview is displayed because the app has not received enough ratings or reviews. |
| Reporting | Badger provides mileage reports, automated activity reports, dashboards and territory analytics. | Reports include per-salesperson KPIs, travel savings compared with the current plan, and Excel exports. |
| Route optimization | The routing engine reorganizes selected stops into routes with up to 120 stops. | The service routes stops on real Indonesian roads, balances salesperson territories and provides estimated arrival times. |
| Scheduling | Appointments can have adjustable durations, calendar synchronization and follow-up reminders. | Monthly schedules account for visit frequencies, store open days and hours, and holidays, with plans reviewable on a map or timeline. |
Badger Maps plans
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
SalesRoute plans
- Start freeFree
- Credits$50, paid once
Pick Badger Maps if…
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
Pick SalesRoute if…
SalesRoute suits field teams that need to allocate territories and schedule visits across outlets. Its spreadsheet import, map review, and reporting may be useful to teams managing recurring visits.