Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
VisitBadger Maps vs Mapsly
What both publish
| Fact | Badger Maps | Mapsly |
|---|---|---|
| Headquarters | San Francisco, California, USA | Covina, California, United States |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | Mapsly lists two-way native CRM connectors, 40+ CRM connectors through Zapier, an API, CSV imports, and spreadsheet uploads. |
| Mapping | Users can filter and colorize customer records by custom fields and view map layers such as postal codes, points of interest, and counties. | The map and datagrid support layers, sublayers, record search, heat maps, and isochrones. |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | Mapsly describes itself as a field team productivity platform for CRM mapping, routing, territories, automation, and analytics. |
| Routing | Route optimization supports up to 120 stops and includes live traffic and turn-by-turn navigation integrations. | Essential includes optimized single-user, single-day routing, while Pro adds multi-user, multi-day routing with job and vehicle constraints. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | Mapsly’s September 2026 data processing addendum describes AWS hosting in the United States, encryption in transit and at rest, and independent security audits at least annually against a recognized standard currently identified as SOC 2 Type II. |
Badger Maps plans
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
Mapsly plans
- Enterprise—
- Essential—
- Pro—
Pick Badger Maps if…
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
Pick Mapsly if…
Mapsly suits field teams that work with CRM records, routing, territories, and mobile access. Its Essential and Pro routing options serve different needs, from single-user daily routes to multi-user, multi-day planning.