Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
VisitBadger Maps vs Lead Mapper
Lead Mapper
6.8#11 in field sales softwareFrom $27 a monthAndroidiOSWebAPI
VisitWhat both publish
| Fact | Badger Maps | Lead Mapper |
|---|---|---|
| CRM integrations | The maker lists native integrations including Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. | The integrations directory provides guides for Pipedrive, HubSpot, Zoho CRM, Less Annoying CRM, Zendesk Sell, Close CRM, Attio, and GoHighLevel. |
| Lead generation | The product surfaces nearby prospects and supports mobile prospecting when a meeting is cancelled. | The product helps find prospects and accounts in an area, with AI-assisted lead generation. |
| Route optimization | The routing engine reorganizes selected stops into routes with up to 120 stops. | The routing engine supports optimized routes with up to 6,000 stops. |
Badger Maps plans
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
Lead Mapper plans
- Lead Mapper$27 a month
- Lead Mapper AI$47 a month
Pick Badger Maps if…
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
Pick Lead Mapper if…
Lead Mapper suits field sales teams that plan visits, organize territories, and coordinate representatives. It also fits teams wanting mobile apps, CRM connections, or API-based routing.