
Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
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| Fact | Badger Maps | FieldFlowSales |
|---|---|---|
| Headquarters | San Francisco, California, USA | Mumbai, Maharashtra, India |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | Enterprise includes API access, webhooks and custom integrations; ERP or accounting integration support is confirmed with the vendor before commitment. |
| Notable limit | The web app requires an internet connection for its features, though users can continue navigating a current route if they prepared offline maps in Google Maps. | Independent accuracy benchmarking against surveyed ground truth is in progress, according to the product page. |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | FieldFlowSales tracks field-team routes, verifies customer visits, captures orders and reports field activity for managers. |
| Reporting | Badger provides mileage reports, automated activity reports, dashboards and territory analytics. | Managers can view route summaries, visit history and performance attainment for their own team. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | The maker says data is partitioned by organisation, access is role-based, sensitive actions are logged, and data is encrypted in transit and at rest on Google Cloud. |
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
It suits organizations managing mobile teams that visit customers, take orders, or collect payments. Its listed target industries include FMCG and beverage distribution, pharma detailing, building materials, auto dealer networks, field service, and collections.