AWS Entity Resolution
6.1#6 in identity resolution softwareFree planFree planWebAPI
VisitAWS Entity Resolution vs Hightouch
What both publish
| Fact | AWS Entity Resolution | Hightouch |
|---|---|---|
| Compliance | AWS states that the service is compliant with PCI DSS and SOC 1, SOC 2, and SOC 3 measures. | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. |
| Encryption | The service encrypts personally identifiable data at rest by default with AWS-owned keys and also supports customer-managed symmetric AWS KMS keys. | Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256. |
| Integrations | Documented related AWS services include Amazon S3, AWS Glue, AWS CloudTrail, CloudFormation, and AWS Clean Rooms. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
AWS Entity Resolution plans
- Data service provider matchingFree
- Rule-based or ML-powered matchingFree
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Pick AWS Entity Resolution if…
AWS Entity Resolution suits teams matching related records across data stores and applications, particularly those already using AWS Glue or Amazon S3. Provider matching is for users able to meet the provider license requirement.
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.