AvidTrak
6.3#8 in inbound call tracking softwareFrom $15 a monthWebAPI
VisitAvidTrak vs Nimbata
What both publish
| Fact | AvidTrak | Nimbata |
|---|---|---|
| API | The API supports number provisioning, routing and IVR configuration, call-event retrieval, webhooks, and CRM synchronization. | Nimbata provides a public API with documentation and authenticates API requests using personal auth tokens created in account settings. |
| Call attribution | Dynamic number insertion assigns numbers to campaigns, pages, and traffic sources to identify the source of inbound calls. | The service assigns dynamic tracking numbers so marketers can identify campaigns, pages and keywords associated with calls. |
| Call routing | Routing options include IVR, after-hours, sequential, simultaneous, and ZIP-code routing. | Feature pages list IVR, greetings, voicemail, call whispers, geo-routing and multi, priority and weighted ringing. |
| Founded | 2009 | 2013 |
| Integrations | Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. | Listed integrations include Google Ads, Pipedrive, Zapier, webhooks, Microsoft Dynamics, HubSpot, GA4, Meta, Looker Studio, Google Sheets, Salesforce, Zoho, Slack and others. |
| Reporting | Users can create custom dashboards and scheduled reports based on call activity and campaign performance. | Users can build dashboards and custom reports, save them as PDFs, share views and export data as CSV or Excel. |
| Support | The site lists [email protected] and (888) 592-2921 and advertises direct onboarding and ongoing assistance. | Nimbata states that it offers knowledge-base articles, email, live chat, phone support and plan-dependent dedicated account managers. |
AvidTrak plans
- Starter$15 a month
- Professional$30 a month
- Agency$55 a month
Nimbata plans
- EntryFree
- Pro$39 a month
- Marketing$89 a month
- Agency$149 a month
Pick AvidTrak if…
AvidTrak suits small businesses and agencies that want to connect inbound calls with marketing activity. Its listed industries include home services, healthcare, legal services, automotive, and franchises.
Pick Nimbata if…
Nimbata suits marketing agencies and multi-location businesses that need to attribute inbound calls to campaigns and marketing sources. Teams seeking call analysis, routing, and revenue attribution can also draw on its listed features.