AvidTrak
6.3#8 in inbound call tracking softwareFrom $15 a monthWebAPI
VisitAvidTrak vs CallRail
What both publish
| Fact | AvidTrak | CallRail |
|---|---|---|
| API | The API supports number provisioning, routing and IVR configuration, call-event retrieval, webhooks, and CRM synchronization. | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. |
| Call attribution | Dynamic number insertion assigns numbers to campaigns, pages, and traffic sources to identify the source of inbound calls. | Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights. |
| Founded | 2009 | 2011 |
| Integrations | Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. |
| Support | The site lists [email protected] and (888) 592-2921 and advertises direct onboarding and ongoing assistance. | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. |
AvidTrak plans
- Starter$15 a month
- Professional$30 a month
- Agency$55 a month
CallRail plans
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
Pick AvidTrak if…
AvidTrak suits small businesses and agencies that want to connect inbound calls with marketing activity. Its listed industries include home services, healthcare, legal services, automotive, and franchises.
Pick CallRail if…
CallRail suits businesses looking to connect marketing activity with calls, texts and forms. Its mobile app is relevant to users in the United States and Canada who need call and message access on mobile.