AURA vs Later

AURA plans

• Full servicePriced on request
• Platform only—

Later plans

• FreeFree
• Starter$225 a year
• Growth$450 a year
• Scale$990 a year

Pick AURA if…

AURA is aimed at e-commerce brands, event organisations, sports and lifestyle brands, agencies, and marketing teams that want to track creator activity alongside sales. It may suit teams choosing between platform access and managed campaign support.

Pick Later if…

Later suits social media managers, agencies, and brands planning and publishing across supported channels. The Starter plan is for a single user with up to 8 profiles; teams needing an inbox or approval workflow should note those are not included.