AURA

What AURA is

AURA tracks influencer creators, links, orders, and attributed revenue in a live dashboard. Each creator receives a unique tracked link, which connects clicks and sales to that creator. The dashboard brings together revenue, ROI, sales, reach, and post analytics, with a creator leaderboard, campaign optimisation, and performance report exports. AURA tracks Instagram, TikTok, and YouTube, including Reels, video, Shorts, and Stories. Its dashboard describes connecting a Shopify store through order webhooks so orders with discount codes can be attributed to influencers and shown live. Teams can generate a read-only API key for campaign, sales, influencer, and content data, and can optionally enable two-factor authentication with an authenticator app. Customers can choose platform access with team onboarding or a managed service covering strategy, creator sourcing, outreach, briefing, tracking, live optimisation, and ROI reporting. AURA says most campaigns are live within two weeks, though some launch faster. Influencers generally work with tracked links, codes, and connected social data without installing anything. Pricing is on request and depends on campaign, creator, and seat counts or managed-service scope.