ArcSpan AMS vs Permutive
| ArcSpan AMS | Permutive | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | Android, iOS, Web |
| Collection methods | first-party data, contextual signals, behavioral data, identity data, attention metrics, syndicated data, customer-generated data, cross-channel feeds | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | Yes |
| Real-time activation | Yes | Yes |
| Activation destinations | Google Ad Manager, SSPs, DSPs, social platforms, direct deals, curated demand | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers |
Both are listed in Best Data Management Platforms. On Everything Xiaomi, Permutive scores higher on our published basis.