
ArcSpan AMS
5.5#17 in data management platformsWeb
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| Fact | ArcSpan AMS | Lotame Spherical Data Collaboration Platform |
|---|---|---|
| Founded | 2020 | 2006 |
| Headquarters | New York City, United States | Columbia, Maryland, United States |
| Integrations | ArcSpan says AMS connects more than 80 partners across audience collection, identity, enrichment, monetization, and activation. | Lotame lists connections including Amazon, Adobe Audience Manager, Google Ad Manager, Google DV360, Meta, The Trade Desk, Snowflake, Tealium, TikTok, YouTube and many data providers. |
| Privacy | ArcSpan's privacy policy identifies ArcSpan as the data controller for personal data collected through its website and describes GDPR rights for people in the EEA, UK, and Switzerland. | Lotame says it follows Privacy by Design and Privacy by Default and honors individuals’ choices regarding personal-data processing. |
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ArcSpan AMS is aimed at publishers, media owners, and audience data owners looking to monetize first-party data. Its activation and analytics tools are relevant to teams managing audiences across advertising channels.
It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.