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Aptos Retail vs Hightouch

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Hightouch

8.2#2 in customer data platformsFrom $350 a month
Free planAndroidiOSWebAPI
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What both publish

FactAptos RetailHightouch
Access controlsAptos ONE provides customizable permissions to limit access to sensitive data and features.Security controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback.
ComplianceAptos states that Aptos ONE is PCI DSS compliant and lists GDPR and CCPA compliance among its security capabilities.Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features.
IntegrationsAptos ONE supports an API first integration approach, extension hooks and a library of plug and play APIs.The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka.
ProductAptos ONE is a cloud-based, microservices POS designed to support retail store operations.Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows.

Aptos Retail plans

No prices published.

Hightouch plans

  • Self-servePriced on request
  • FreeFree
  • Basic Reverse ETLFree
  • Starter$350 a month
  • Pro$800 a month
  • Composable CDPPriced on request

Pick Aptos Retail if…

Aptos Retail suits retailers looking for store POS alongside broader commerce functions such as order management, merchandising, and CRM. Its multi-location support and offline operation are relevant to retailers with distributed store operations.

Pick Hightouch if…

Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.

Charts they share