Apteco
7.0#3 in customer segmentation softwareFrom £161 a monthAndroidiOSWebAPI
VisitApteco vs RetentionX
RetentionX
6.4#9 in customer segmentation softwareFrom $49 a monthWebAPI
VisitWhat both publish
| Fact | Apteco | RetentionX |
|---|---|---|
| Analytics | Features include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. | Its customer analytics include KPI dashboards, cohort analysis, LTV analysis, product analytics, and segmentation. |
| Audience | Apteco describes its platform as serving organisations across sectors including charities, finance, healthcare, retail, travel, and utilities. | The maker identifies e-commerce teams, marketers, and founders as primary users, alongside analysts. |
| Headquarters | Warwick, Warwickshire, United Kingdom | Milwaukee, Wisconsin, United States |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager. |
Apteco plans
- Broadcaster bundle£161 a month
- Selector bundle£231 a month
- Campaigner bundle£419 a month
- Analyser bundle£437 a month
- Predictor bundle£475 a month
- Orchestrator bundle£552 a month
RetentionX plans
- Starter$49 a month
- Core$149 a month
- Growth$249 a month
Pick Apteco if…
Apteco suits organisations that need audience segmentation, analytics, and campaign management tied to connected data. Its listed sectors include charities, finance, healthcare, retail, travel, and utilities.
Pick RetentionX if…
It suits e-commerce teams, marketers, founders, and analysts seeking customer analytics, identity resolution, and marketing automation. Shopify and BigCommerce users have listed storefront integrations; other platforms can send scheduled data imports.