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Approval Studio vs Pencil

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Pencil

7.2#1 in video advertising softwareFrom $11 a month
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What both publish

FactApproval StudioPencil
HeadquartersWilmington, Delaware, USALondon, England, United Kingdom

Approval Studio plans

  • LITE$60 a month
  • PRO$160 a month
  • PRO XL$300 a month
  • ENTERPRISEPriced on request

Pencil plans

  • Core$11 a month
  • Basic — 50 generations annual$11 a month
  • Basic — 50 generations$14 a month
  • Basic — 100 generations annual$19 a month
  • Basic — 100 generations$24 a month
  • Basic — 250 generations annual$44 a month

Pick Approval Studio if…

Approval Studio suits creative teams, freelancers, agencies, and businesses that need asset review, version comparison, and approvals. Its mobile apps and integrations may also suit teams coordinating feedback across devices and tools.

Pick Pencil if…

Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.

Charts they share