Apex
7.0#18 in a/b testing toolsFree planFree planAndroidiOSWebAPI
VisitApex vs GrowthBook
GrowthBook
8.5#1 in a/b testing toolsFrom $40 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Apex | GrowthBook |
|---|---|---|
| API | Apex offers a versioned REST API, signed webhooks, a CLI, an MCP server, and a browser SDK with React bindings. | The project documents a full REST API, separate management and SDK endpoints, webhooks and OpenAPI documentation. |
| Audience | The maker invites shops doing €100k+ a month to book a call about fit. | The pricing page describes Starter as for individuals or small teams, Pro for small and mid-sized teams, and Enterprise for teams operating at scale. |
| Experimentation | Apex supports six to ten concurrent tests, checks for conflicts before launch, and can pause a losing test automatically. | The experimentation product supports multivariate, sequential and bandit tests with Bayesian or frequentist analysis. |
| Integrations | The maker lists Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4, Tag Manager, consent managers, and Slack alerts. | Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform. |
| Privacy | The homepage says Apex is hosted in London and Ireland, does not fingerprint visitors or store their IP addresses, and waits for consent where required by a consent manager. | GrowthBook says no personally identifiable information leaves the data warehouse for analysis, and only aggregate data is accessed. |
| Product | Apex combines A/B testing, feature flags, and personalization for e-commerce. | GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics. |
| Security | The maker says the application and analytics run in London and the database in Ireland; it says it does not fingerprint visitors or store their IP addresses. | GrowthBook states SOC 2 Type II certification, GDPR, COPPA and CCPA compliance, encryption in transit and at rest, and warehouse-only aggregate access. |
Apex plans
- Apex StarterFree
- ApexPriced on request
- Apex EnterprisePriced on request
GrowthBook plans
- Starter (Cloud)Free
- Open SourceFree
- Open Source (Self-Hosted)Free
- StarterFree
- Pro$40 a month
- Pro (Cloud)$40 a month
Pick Apex if…
Apex suits e-commerce shops looking to run experiments and personalize storefront experiences. The maker invites shops doing €100k or more per month to discuss fit, and the product is available only inside a DRIP program.
Pick GrowthBook if…
Starter is described as suitable for individuals or small teams, while Pro is aimed at small and mid-sized teams. Enterprise is for teams operating at scale, with managed cloud and self-hosted deployment options.