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Apex vs DevCycle

Apex

7.0#18 in a/b testing toolsFree plan
Free planAndroidiOSWebAPI
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DevCycle

8.1#3 in a/b testing toolsFrom $625 a month
Free planAndroidiOSWebAPI
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What both publish

FactApexDevCycle
APIApex offers a versioned REST API, signed webhooks, a CLI, an MCP server, and a browser SDK with React bindings.A documented Management API exposes project, feature and change-request operations, while a Bucketing API serves evaluations.
ExperimentationApex supports six to ten concurrent tests, checks for conflicts before launch, and can pause a losing test automatically.Its experimentation tools run on web, mobile and server-side applications and accept custom metrics and events.
IntegrationsThe maker lists Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4, Tag Manager, consent managers, and Slack alerts.Documented integrations include GitHub, GitLab, Bitbucket, Jira, Slack, Terraform, Datadog, Snowflake, Google Analytics, Rollbar, Vercel Edge Config and webhooks.
ProductApex combines A/B testing, feature flags, and personalization for e-commerce.DevCycle is a feature flag platform for creating, rolling out, and cleaning up feature flags.
SecurityThe maker says the application and analytics run in London and the database in Ireland; it says it does not fingerprint visitors or store their IP addresses.DevCycle lists SOC 2 Type 2 certification, audit logging, SAML SSO, SCIM provisioning and an SDK proxy implementation.

Apex plans

  • Apex StarterFree
  • ApexPriced on request
  • Apex EnterprisePriced on request

DevCycle plans

  • FreeFree
  • Business$625 a month
  • EnterprisePriced on request

Pick Apex if…

Apex suits e-commerce shops looking to run experiments and personalize storefront experiences. The maker invites shops doing €100k or more per month to discuss fit, and the product is available only inside a DRIP program.

Pick DevCycle if…

You want what its maker publishes above — check its page for the details.

Charts they share