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Anonymised Publisher Data Platform vs Zeotap CDP

What both publish

FactAnonymised Publisher Data PlatformZeotap CDP
Founded20202014
HeadquartersLondon, United KingdomBerlin, Germany
IntegrationsPersonas are delivered as key-values in Google Ad Manager or any major SSP.The integration library lists connectors across advertising, CRM, marketing automation, analytics, data warehouses, cloud storage, and other categories.
Privacy and complianceThe company says it holds the heyData GDPR seal and that its Spanish subsidiary runs European operations to ensure the platform meets EU GDPR and UK GDPR requirements.Zeotap says it provides privacy tools, consent management, access controls, and support for GDPR, SOC 2, ISO 27001, ISO 27701, and CSA STAR Level Two.
SupportThe product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief.The public site invites prospective customers to book a demo and directs existing clients to their Zeotap team for help setting up integrations.

Anonymised Publisher Data Platform plans

  • Direct-sold impressions, above 10m0.40 GBP/EUR a month
  • Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
  • Direct-sold impressions, first 5m0.80 GBP/EUR a month
  • Pay-as-you-go package with SignalLift—

Zeotap CDP plans

  • Zeotap CDPPriced on request

Pick Anonymised Publisher Data Platform if…

This platform suits publishers and advertisers seeking audience segmentation, real-time activation, and inventory targeting. It is designed for integrations with Google Ad Manager, major SSPs, and Anonymised curation.

Pick Zeotap CDP if…

You want what its maker publishes above — check its page for the details.

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