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Anonymised Publisher Data Platform vs GlobalWebIndex

What both publish

FactAnonymised Publisher Data PlatformGlobalWebIndex
Founded20202009
HeadquartersLondon, United KingdomLondon, United Kingdom; also lists New York as an HQ

Anonymised Publisher Data Platform plans

  • Direct-sold impressions, above 10m0.40 GBP/EUR a month
  • Direct-sold impressions, 5m to 10m0.60 GBP/EUR a month
  • Direct-sold impressions, first 5m0.80 GBP/EUR a month
  • Pay-as-you-go package with SignalLift—

GlobalWebIndex plans

  • FreeFree
  • Plus$150 a month
  • Plus$1,500 a year
  • TeamsPriced on request
  • ProPriced on request

Pick Anonymised Publisher Data Platform if…

This platform suits publishers and advertisers seeking audience segmentation, real-time activation, and inventory targeting. It is designed for integrations with Google Ad Manager, major SSPs, and Anonymised curation.

Pick GlobalWebIndex if…

You want what its maker publishes above — check its page for the details.

Charts they share