
Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
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| Fact | Amplitude | etracker Analytics |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | extended | limited |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | Amplitude says it was founded in 2012. | 2000 |
| Free plan | Yes | No |
| Headquarters | Amplitude is headquartered in San Francisco, California. | Berlin, Germany |
You want what its maker publishes above — check its page for the details.
It suits website and ecommerce operators looking for event, funnel, or commerce tracking with API access. Plan selection depends on the monthly hit allowance, while buyers should account for the VAT, advance payment, and 12-month minimum term.